meThebloggr

There’s virtually no information anywhere that helps understand the potential challenges for HTTP/HTTPS optimization. Based on my observations and technical knowledge, here’s the top things to watch out for when you are optimizing HTTP/HTTPs – and resolutions for each. 1. Duplicate Content and Canonicalization Because the protocols (http/https) are different, they are considered two separate sites, so there’s a good chance to get penalized for duplicate content. If the search engine discovers two identical pages, generally it would take the page it saw first and ignore the other pages. Solutions: 1. Be smart about the site structure: to keep the engines from crawling and indexing HTTPS pages, structure the website so that HTTPs are only accessible through a form submission (log-in, sign-up, or payment pages). The common mistake is making these pages available via a standard link (happens when you are either ignorant or not aware that the secure version of the site is being cr...