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Google TV Schedule Bid Coordination TV schedule bid coordination which coordinates campaign bid modifiers with an arbitrary schedule as specified in a Google Sheet. A typical use case of this script is to coordinate an increase in bids on your AdWords campaigns to coincide with your existing TV campaigns. However, there are plenty of similar use cases that could be envisaged, such as coordinating your campaign bid modifiers with a series of sporting events. Is there any relation between Online Ads and Offline TV ads? Obviously Yes, there is a relation between online and offline TV ads. It is natural that somebody searching for a product or service certainly just after seeing an ad on TV. How the script works? The script works by reading a spreadsheet pre-populated with the dates and times of the uplift periods. The exact bid modifier and duration of uplift can be specified in the spreadsheet, or alternatively, these values can be set globally. ...