Page titles are an important part of our search results: they’re the first line of each result and they’re the actual links our searchers click to reach websites. Our advice to webmasters has always been to write unique, descriptive page titles (and meta descriptions for the snippets) to describe to searchers what the page is about.
We use many signals to decide which title to show to users, primarily the
tag if the webmaster specified one. But for some pages, a single title might not be the best one to show for all queries, and so we have algorithms that generate alternative titles to make it easier for our users to recognize relevant pages. Our testing has shown that these alternative titles are generally more relevant to the query and can substantially improve the clickthrough rate to the result, helping both our searchers and webmasters. About half of the time, this is the reason we show an alternative title.
Other times, alternative titles are displayed for pages that have no title or a non-descriptive title specified by the webmaster in the HTML. For example, a title using simply the word "Home" is not really indicative of what the page is about. Another common issue we see is when a webmaster uses the same title on almost all of a website’s pages, sometimes exactly duplicating it and sometimes using only minor variations. Lastly, we also try to replace unnecessarily long or hard-to-read titles with more concise and descriptive alternatives.
For more information about how you can write better titles and meta descriptions, and to learn more about the signals we use to generate alternative titles, we've recently updated the Help Center article on this topic. Also, we try to notify webmasters when we discover titles that can be improved on their websites through the HTML Suggestions feature in Webmaster Tools; you can find this feature in the Diagnostics section of the menu on the left hand side.
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<a href='https://methebloggr.blogspot.com/2016/03/google-tv-schedule-bid-coordination.html'>Google TV Ad Schedule Bid Coordination</a>
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March 09, 2016
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Google TV Schedule Bid Coordination TV schedule bid coordination which coordinates campaign bid modifiers with an arbitrary schedule as specified in a Google Sheet. A typical use case of this script is to coordinate an increase in bids on your AdWords campaigns to coincide with your existing TV campaigns. However, there are plenty of similar use cases that could be envisaged, such as coordinating your campaign bid modifiers with a series of sporting events. Is there any relation between Online Ads and Offline TV ads? Obviously Yes, there is a relation between online and offline TV ads. It is natural that somebody searching for a product or service certainly just after seeing an ad on TV. How the script works? The script works by reading a spreadsheet pre-populated with the dates and times of the uplift periods. The exact bid modifier and duration of uplift can be specified in the spreadsheet, or alternatively, these values can be set globally. ...
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<a href='https://methebloggr.blogspot.com/2012/09/google-fresh-additions-in-serp.html'>Google Fresh Additions in SERP !!</a>
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September 25, 2012
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Today I have found some new changes on the Google Search Engine Results Page which is really awesome and looking perfect too.(See the Screen shot below) When I have searched the term 'Andaman Islands' Google showing all the islands in Andaman on the top of the results page with an image related the that particular island. When we clicked on any of the image, then it will change the search results to that concerned island. Eg: If we clicked on the first island named 'Have lock Island' then the results changed to the results which more relating to that particular island and the header portion will be looks like the screen shot below. And we have a feedback option also to mark the listed places whether wrong or not. Really excellent we may getting more and more features from Google Engineers soon.
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